Joanna Stern Launches Independent Media Outlet New Things

On the About page for her New Things site, Joanna Stern writes:

The question that drives everything we do here is simple: Who is tech for? Because we think the answer should be you—not AI agents, not the companies making the products, not a very small group of people in a very small number of Zip codes. You. The tech-buyer, the tech-user, the tech-curious, the tech-skeptical. The person who just wants to know how to get the most out of all of the devices around us.

Stern’s Wall Street Journal videos and articles stood out because she combined technical depth with creative approaches that made complex topics accessible and entertaining. Even so, she evidently felt boxed in and has now struck out on her own to cover technology with “more humor and personality.” She was far from bland before, so I’m looking forward to seeing what she and her small team produce, along with her upcoming book, I Am Not a Robot: My Year Using AI to Do (Almost) Everything.

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