Is Apple’s "Switch" ad campaign helping PC users think different or blurring the carefully defined brand that the company has spent years developing? Simon Spence returns with more insight into the Apple brand. Also in this issue, Adam reports on the first week of PayBITS results and generates envy among TidBITS staffers by upgrading his TiVo. We also note the releases of Mac OS X 10.2 Jaguar, two Mac OS X security updates, and Default Folder X 1.6.
Mac OS X 10.2 Jaguar Unleashed -- On Saturday, 24-Aug-02, Apple released Mac OS X 10.2 Jaguar, the second major update to Mac OS X since the operating system's release on 24-Mar-01
Mac OS X Security Updates Released -- Apple has made available a pair of security updates for Mac OS X to help prevent unwanted access to your Mac. Specifically, the updates modify components of Mac OS X to incorporate changes in OpenSSL 0.9.6g, and the Sun RPC XDR encoder under Mac OS X 10.2 Jaguar
Creo Sponsoring TidBITS -- We're pleased to announce our latest sponsor, Creo, whose Six Degrees software brings to email the elegant thought that computer programs should make easier those tasks that you already perform
Default Folder X 1.6 Adds Jaguar Compatibility -- St. Clair Software has updated Default Folder X to version 1.6, adding Mac OS X 10.2 compatibility and other features to the Open and Save dialog utility
Since PayBITS is such a major experiment for us, I thought I'd provide a quick report on how the first week went. Despite my not realizing that building a suggested amount into a PayPal URL would prevent people from entering their own amount (unless they cleverly edited the URL), my iPhoto Techniques article received 26 payments for a total of $116.50
Tonya and I have been big fans of the TiVo digital video recorder since we first got a 30-hour unit a few years back. It fits our style of watching television perfectly, since we previously used our VCR to record TV shows for watching when we felt like it, rather than on the scheduling whims of network television executives
In the first of these articles I looked at the basics of brands and the way a brand is separate from both the company and the company's products. This week I'll take a closer look at Apple's brand and the values behind it.
Design Supports the Brand -- Throughout Apple's history, groundbreaking design has played a key role