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Thoughtful, detailed coverage of everything Apple for 33 years
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Series: Apple Financials

Apple’s fiscal history through TidBITS’s eyes….

Michael E. Cohen Josh Centers 5 comments

In Apple’s Q1 2020, iPhone Rebounds and Wearables Soar

Thanks to the iPhone 11, Apple’s iPhone product segment saw a return to growth in Q1 2020, while iPad and Mac sales were off. Meanwhile, the Wearables and Services categories continue to grow.

Michael E. Cohen Josh Centers No comments

Apple’s Q2 2020 Was a “Very Different Quarter” Than Expected

Despite a pandemic and a pending economic catastrophe, Apple still managed to eke out some growth in Q2 2020, largely thanks to its Wearables and Services categories.

Michael E. Cohen Josh Centers 3 comments

Apple Q3 2020 Breaks Records While the World Burns, Next iPhone to Be Fashionably Late

For its third fiscal quarter of 2020, Apple reported quarterly record financial results that far exceeded consensus estimates, managing to show revenue increases in all of its product segments and geographic sectors. Chalk it up to people working and learning from home.

Michael E. Cohen Josh Centers 7 comments

Apple’s Q4 2020 Marks Record Revenues but Lower Profits as Mac and iPad Boom

In this pandemic year, Apple’s Q4 performance saw reduced profits but steady revenue compared to the same quarter last year, with iPhone sales drops mitigated by increased Mac and iPad sales as well as continuing growth in Apple’s services and wearables offerings.

Michael E. Cohen Josh Centers 19 comments

Apple Weathers the Storm to Shatter Records in Q1 2021

Posting record results for the last quarter, Apple enjoyed double-digit sales growth for all its product categories and tallied increased revenues in every geographic sector.

Michael E. Cohen Josh Centers 10 comments

Apple’s Jaw-Dropping Q2 2021 by the Numbers

The world may be a year into a global pandemic, but Apple is healthier than ever. Its quarterly profits more than doubled year-over-year, and its revenues in all sales categories, led by chart-busting Mac and iPad sales, smashed records. As CEO Tim Cook put it, “Another strong quarter.”

Michael E. Cohen Josh Centers 13 comments

Apple’s Q3 2021: Still Making Money Hand Over Fist

Apple once again shattered records with its Q3 2021 financial results, but the uncertainties of the ongoing COVID-19 pandemic and a global chip shortage cast a shadow, albeit small, over the company’s celebrations.

Michael E. Cohen Josh Centers 15 comments

Apple Posts Record-Breaking Q1 2022 Despite Supply Constraints

Apple had a typical record-breaking quarter, with especially robust growth for the Mac. But iPad and Japanese sales were notably weak, with no satisfactory answers from Apple.

Michael E. Cohen Josh Centers 1 comment

Apple’s Q2 2022 Results Help Brighten Dark Times

In a world wracked by military conflict and a pandemic that still disrupts global supply chains, Apple managed to set a slew of revenue records for its second fiscal quarter, bringing in almost $100 billion.

Michael E. Cohen Adam Engst 1 comment

Apple Q1 2023 Revenues Slowed by Exchange Rates, COVID, and Inflation

Although Apple’s revenues fell year-over-year for the first time in recent memory, it still managed to accrue $117 billion in revenue while battling supply issues, foreign exchange challenges, and the effects of war and disease around the globe.

Michael E. Cohen Adam Engst 4 comments

Apple’s Q2 2023 Slightly Down on Exchange Rates and “Macroeconomic Conditions”

The one-two punch from foreign exchange rates and “macroeconomic conditions” rocked Apple’s profits in the just-concluded quarter below last year’s results, but only by a little.

Michael E. Cohen Adam Engst 17 comments

Apple Q3 2023 Earnings Down 1% on Exchange Rates

Citing “foreign exchange headwinds” and “difficult compares” for its Mac and iPad results from the year-ago quarter, Apple reported a total revenue decline of about 1%. On the other hand, Services revenues continued to expand, and product sales to emerging markets were up. In short, Cupertino isn’t worried.

Michael E. Cohen 7 comments

Apple Reports Record Q4 2023 Profits Despite 1% Revenue Drop 

Foreign exchange headwinds and a relative scarcity of new products during the quarter flattened Apple’s revenue figures compared to its results from a year ago, although its profits were up 13%.

Michael E. Cohen Adam Engst No comments

Apple’s Q1 2024 Returns to Revenue Growth on Strong iPhone and Services Performance

Apple reported an overall 2% increase in revenues thanks to strong iPhone sales and record Services income, but some product categories—iPads and Wearables—and the key Greater China region suffered double-digit revenue declines for the quarter.