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Thoughtful, detailed coverage of everything Apple for 31 years
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Series: Apple Financials

Apple’s fiscal history through TidBITS’s eyes….

Michael E. Cohen Josh Centers 5 comments

In Apple’s Q1 2020, iPhone Rebounds and Wearables Soar

Thanks to the iPhone 11, Apple’s iPhone product segment saw a return to growth in Q1 2020, while iPad and Mac sales were off. Meanwhile, the Wearables and Services categories continue to grow.

Michael E. Cohen Josh Centers No comments

Apple’s Q2 2020 Was a “Very Different Quarter” Than Expected

Despite a pandemic and a pending economic catastrophe, Apple still managed to eke out some growth in Q2 2020, largely thanks to its Wearables and Services categories.

Michael E. Cohen Josh Centers 3 comments

Apple Q3 2020 Breaks Records While the World Burns, Next iPhone to Be Fashionably Late

For its third fiscal quarter of 2020, Apple reported quarterly record financial results that far exceeded consensus estimates, managing to show revenue increases in all of its product segments and geographic sectors. Chalk it up to people working and learning from home.

Michael E. Cohen Josh Centers 7 comments

Apple’s Q4 2020 Marks Record Revenues but Lower Profits as Mac and iPad Boom

In this pandemic year, Apple’s Q4 performance saw reduced profits but steady revenue compared to the same quarter last year, with iPhone sales drops mitigated by increased Mac and iPad sales as well as continuing growth in Apple’s services and wearables offerings.

Michael E. Cohen Josh Centers 19 comments

Apple Weathers the Storm to Shatter Records in Q1 2021

Posting record results for the last quarter, Apple enjoyed double-digit sales growth for all its product categories and tallied increased revenues in every geographic sector.

Michael E. Cohen Josh Centers 10 comments

Apple’s Jaw-Dropping Q2 2021 by the Numbers

The world may be a year into a global pandemic, but Apple is healthier than ever. Its quarterly profits more than doubled year-over-year, and its revenues in all sales categories, led by chart-busting Mac and iPad sales, smashed records. As CEO Tim Cook put it, “Another strong quarter.”

Michael E. Cohen Josh Centers 9 comments

Apple’s Q3 2021: Still Making Money Hand Over Fist

Apple once again shattered records with its Q3 2021 financial results, but the uncertainties of the ongoing COVID-19 pandemic and a global chip shortage cast a shadow, albeit small, over the company’s celebrations.