Having trouble marketing software, or frustrated that your favorite developer isn’t doing it well? Read the second part of Mike Diegel’s look at marketing software for tips on getting the message out and converting prospects into customers. Also, Matt Neuburg reviews WorkStrip X, an interesting application launcher that groups related documents and applications into workspaces. Finally, some advice for anyone owning or using .Mac accounts.
Dealing With .Mac Trials Ending -- Consider this a brief reminder to the Mac community. According to Apple, iTools accounts that were automatically converted into .Mac trial accounts will be going away in two weeks on 30-Sep-02
Back in the days of System 6, I couldn't have managed without Now Utilities, and especially Now Menus - in particular, its capability not only to remember my recently used applications and documents, but also to associate each recently used document with the application that opened it
Have you done your homework from last week's article? In preparing to market your software, have you done the research, readied your product, and crafted your marketing messages? Good