In an effort to make the company’s business model sustainable, Flickr is deleting excess images, but it’s taking new measures to soften the blow.

Flickr’s new owner SmugMug is deleting excess photos from free accounts in an effort to make the service sustainable. It originally planned to do so in early February but has extended the deadline.

Flickr, now owned by SmugMug, is limiting free accounts and improving paid accounts to help the beloved service survive in the long term.

Photo-sharing service SmugMug has purchased the beloved photo service Flickr from Verizon for an undisclosed sum.