Apple has announced a virtual event to be held 20 April 2021 at 10 AM PDT. You can add it to your calendar with a click. In email invitations sent to journalists, Apple called it Spring Loaded, so our best tongue-in-cheek guess is that Apple thinks it has finally built a better mousetrap.
Intrepid Apple fans learned of the event before it was announced. By saying “Apple event” to Siri, the virtual assistant would cheerily tell you about the event. Also amusing is the fact that it takes place on 4/20—make your own jokes.
What will Apple announce? We have a few ideas:
- iPad Pro: Apple announced last year’s models of the iPad Pro in March (see “Hell Freezes Over: Apple’s New iPad Pro Supports Trackpads,” 18 March 2020), so it’s overdue for an update, particularly given how the iPad Air offers most of the features of the 11-inch iPad Pro at a lower price. Apple updated the iPad and iPad Air in September, so while updates are possible, they seem less likely (see “Apple Redesigns iPad Air, Updates Base-Model iPad,” 15 September 2020).
- More Apple silicon Macs: With Apple dropping the iMac Pro (see “Apple Discontinues the iMac Pro,” 8 March 2021) and discontinuing some models of the 21.5-inch iMac, it seems like we’ll see a new M-series iMac sooner rather than later. With a faster M-series chip with more onboard RAM, Apple could also replace higher-end Intel versions of the MacBook Pro and Mac mini with Apple silicon versions.
- AirTags: Rumors have swirled for years about an Apple-branded item tracker, dubbed AirTags. With Apple inviting third-party products into the Find My system, it feels like the “now or never” moment for AirTags (see “Apple Opens “Find My” Crowdsourcing to Third-Party Accessories (For Real This Time!),” 7 April 2021).
- Third-generation iPhone SE: Apple rolled out the second-generation iPhone SE in April of last year, so it could be due for an update (see “Large Size of Apple’s New Low-Cost iPhone SE Disappoints,” 15 April 2020). Despite our disappointment with the large size, the iPhone SE seems to be a hit, while the iPhone 12 mini has reportedly sold poorly. Of course, the original iPhone SE went years before being replaced, so Apple may leave the second-generation iPhone SE as is.
That’s all just speculation, of course, and we’ll know for sure in a few days. You can find out what Apple has up its sleeve with us by joining the #events channel of our SlackBITS group. To join the group, go to slackbits.herokuapp.com, enter your email address, and agree to the code of conduct. You’ll receive an invitation in email right away.