Skip to content
Thoughtful, detailed coverage of everything Apple for 36 years
and the TidBITS Content Network for Apple professionals

Series: Apple Financials

Apple’s fiscal history through TidBITS’s eyes….

Jeff Carlson No comments

Apple Store Books $500,000 in 12 Hours

Apple Store Books $500,000 in 12 Hours -- After removing the deadbolt on the Apple Store that we reported on last week, Apple reported placement of $500,000 in orders during its first 12 hours of business

Adam Engst No comments

Apple Posts $161 Million Fourth Quarter Loss

Apple Posts $161 Million Fourth Quarter Loss -- Last week, Apple posted its fourth quarter results, which included a $161 million net loss. For the year, Apple's revenues totaled $7.1 billion, down 28 percent from $9.8 billion in 1996

Jeff Carlson No comments

Apple Posts Lower-than-Expected Q3 Loss

Apple Posts Lower-than-Expected Q3 Loss -- After the drama surrounding the departures of Gil Amelio and Ellen Hancock (see TidBITS-388), Apple's third fiscal quarter report came and went quietly

Jeff Carlson No comments

Apple Posts $708 Million Loss

Apple Posts $708 Million Loss -- As readers in the United States agonized over their tax forms last week, the folks at Apple found themselves staring at a $708 million quarterly loss, the second worst showing in Apple's history

Jeff Carlson No comments

Fourth Down, $100 Million To Go

Fourth Down, $100 Million To Go -- Following a surprise $25 million profit during its last fiscal quarter, Apple said it expects a loss of between $100 to $150 million for the first fiscal quarter ending 27-Dec-96

Geoff Duncan No comments

Apple Posts Quarterly… Profit!

Apple Posts Quarterly... Profit! After serving as a punching bag for Wall Street, business and technology press, and financial pundits for the last three fiscal quarters, Apple surprised most financial analysts last week by posting a $25 million profit for its fourth fiscal quarter

Geoff Duncan No comments

Small Apple Loss Better Than Expected

Small Apple Loss Better Than Expected -- Last week, Apple released financial results for its third quarter of 1996, recording a loss of $32 million. Though $32 million is a lot of money, it's important to note that Wall Street was expecting Apple to post a loss three to ten times larger than that, although Apple fudged its balance sheet a bit through a one-time sale of holdings in America Online and another one-time tax benefit

Adam Engst No comments

Apple to Lose $700 Million

Apple to Lose $700 Million -- In a press release last week, Apple CEO Gil Amelio announced that Apple anticipates posting a net after-tax loss of about $700 million for the second fiscal quarter

Geoff Duncan No comments

Apple to Reorganize & Lay Off 1,300 People

Apple to Reorganize & Lay Off 1,300 People -- Last week Apple officially announced a $69 million loss for its first fiscal quarter of 1996 (despite increased sales) and revealed plans for a company-wide restructuring which will include laying off about 1,300 employees from administration, sales, and marketing

Adam Engst No comments

The good news

The good news continues, with Apple reporting late last week that they posted record revenues and unit shipments for the fourth fiscal quarter. Apple's revenue for the quarter was $2.14 billion, a 21 percent increase from the same quarter last year