Apple had yet another record-breaking quarter even though unit sales for the iPhone and Mac were flat, and the iPad’s unit sales declined. The increase in revenue seems to have come from higher selling prices and increased Services revenue.
Apple has posted yet another record-breaking third quarter, thanks in large part to the iPhone X’s high price tag and the company’s ever-increasing Services revenue.
Apple marked its sixth consecutive quarter of accelerating revenue growth, saw the iPhone X boost the average selling price of iPhones to new heights, and further expanded its services and wearables businesses.
Apple’s revenues and profits grew at record rates during the first fiscal quarter of 2018, but signs of softer unit sales indicate that more of the company’s money is coming from higher-priced, higher-margin products. The other big winners were the Services and Other Products categories.