Skip to content
Thoughtful, detailed coverage of everything Apple for 34 years
and the TidBITS Content Network for Apple professionals

Category: Apple Inc.

Michael E. Cohen 7 comments

Apple Reports Record Q4 2023 Profits Despite 1% Revenue Drop 

Foreign exchange headwinds and a relative scarcity of new products during the quarter flattened Apple’s revenue figures compared to its results from a year ago, although its profits were up 13%.

Adam Engst 32 comments

Apple “Scary Fast” Event Scheduled for 30 October 2023

Apple has announced a special virtual event for the day before Halloween with a spooky graphic and tagline. Will the announcements be a trick or treat?

Adam Engst 3 comments

NewClimate Institute Reacts to Apple’s Carbon Neutral Apple Watch Claims

While noting that Apple is doing a better job than most multinationals with regard to the transparency and integrity of its climate pledges and strategies, the NewClimate Institute finds that Apple’s claims of carbon neutrality somewhat exaggerated.

Adam Engst 87 comments

Five Unexpected Announcements from Apple’s Wonderlust Event

Sure, Apple announced the iPhone 15, Apple Watch Series 9, and Apple Watch Ultra 2 at its Wonderlust event on 12 September 2023. But we weren’t expecting these additional announcements.

Adam Engst No comments

Apple “Wonderlust” Event Scheduled for 12 September 2023

Apple has announced an event for 12 September 2023, teasing it to the press with the word “Wonderlust.” We expect new iPhones and Apple Watches, likely accompanied by release dates for iOS 17 and watchOS 10.

Michael E. Cohen Adam Engst 17 comments

Apple Q3 2023 Earnings Down 1% on Exchange Rates

Citing “foreign exchange headwinds” and “difficult compares” for its Mac and iPad results from the year-ago quarter, Apple reported a total revenue decline of about 1%. On the other hand, Services revenues continued to expand, and product sales to emerging markets were up. In short, Cupertino isn’t worried.

Adam Engst 20 comments

Apple Card Savings Hits $10 Billion in Deposits

Apple has revealed the value of deposits in Apple Card Savings accounts, perhaps as part of its negotiations with Goldman Sachs, which is reportedly looking to leave the relationship due to losses.

Adam Engst 7 comments

Apple to Expand Accessibility Options in 2023

Apple has announced a slew of new and improved accessibility features that it plans to bring to the next versions of its operating systems in 2023.

Michael E. Cohen Adam Engst 4 comments

Apple’s Q2 2023 Slightly Down on Exchange Rates and “Macroeconomic Conditions”

The one-two punch from foreign exchange rates and “macroeconomic conditions” rocked Apple’s profits in the just-concluded quarter below last year’s results, but only by a little.

Adam Engst 52 comments

New Apple Card Savings Account Offers 4.15% Interest

Apple Card users can now direct their Daily Cash rewards to a new Savings account that earns competitive interest rates instead of the interest-free Apple Cash card. But will it be easy to integrate into your personal finance app?

Adam Engst 1 comment

Make Something Wonderful: Steve Jobs in His Own Words

The Steve Jobs Archive has released a curated collection of Steve Jobs's speeches, interviews, and correspondence. It's free and available in multiple ways.

Adam Engst 5 comments

GQ on Tim Cook: Calm, Curious, and Not Normal

At GQ, Zach Baron paints a profile of Cook as a private person whose calmness, curiosity, and, yes, creativity have made Apple the most valuable company in the world.

Adam Engst No comments

WWDC 2023 Scheduled for June 5–9

Mark your calendars—Apple has announced that its Worldwide Developer Conference will kick off on 5 June 2023. Will the keynote reveal more than the next versions of Apple's operating systems?

Adam Engst No comments

Apple Unveils Apple Pay Later

In the coming months, it will become possible to split purchases into four payments spread over six weeks with Apple Pay Later. At least with online or in-app sales by participating merchants for consumers in the US.

Adam Engst 14 comments

Apple in 2022: The Six Colors Report Card

Jason Snell of Six Colors has released his eighth annual Apple report card, featuring ratings and quotes from a select group of Apple commentators, including many from TidBITS.