It can be hard to get the big picture from quarterly financial statements, but Jason Snell’s charts of Apple’s annual performance make it clear just how well Apple is doing.
For its fiscal fourth quarter of 2025, Apple set numerous records, with revenue of $102.5 billion, led by an all-time Services revenue record of $28.8 billion, and profits of $27.5 billion—so many billions.
Apple has discontinued Clips, its video creation app that struggled to find its footing between the demise of Vine and the rise of TikTok. The app’s fate may reflect broader issues with Apple’s approach to social media and app development.
Apple issued a statement arguing that the EU’s Digital Markets Act harms user experience and safety, but the core issue may be competing mandates: a democratic regulator representing all EU residents versus a platform owner advocating for its users. As Big Tech’s power grows, expect more of these clashes—with no clear heroes.
Apple posted double-digit revenue growth year-over-year for its third fiscal quarter of 2025, with Services scoring an all-time revenue high. iPhone and Mac revenues were also up year-over-year, but Wearables and iPad revenues failed to match up to last year’s Q3.
Apple has introduced AppleCare One, a new protection plan that allows you to bundle multiple devices under a single monthly subscription that starts at $19.99 per month. While the simplified coverage may appeal to many Apple users, the financial benefits aren’t as straightforward as they might appear.
Despite Apple positioning itself as a force for good, the company’s App Store policies and grudging compliance with court orders reveal a company prioritizing profits over developer partnerships. Now is the time for Apple to realign the less attractive aspects of its corporate behavior with its values of excellence and care.
After years of litigation, WhatsApp has won a nearly $170 million judgment against the Israeli company NSO Group, maker of the Pegasus spyware. The ruling follows Apple’s quiet abandonment of a similar lawsuit in late 2024.
Although tariff hikes did not materially affect Apple’s revenues and profits for Apple’s second fiscal quarter of 2025, that may change next quarter. Most product categories saw higher revenues than last year’s, with only Wearables posting a decline.
Mark your calendars—Apple has announced that its Worldwide Developer Conference will kick off on 9 June 2025. Last year’s question if WWDC would bring an AI-powered version of Siri remains open.
Apple’s ambitious new health study seeks to enroll 500,000 participants to explore the connections between technology use and various aspects of physical and mental health.
Jason Snell of Six Colors has released his tenth annual Apple report card, featuring ratings and quotes from a select group of Apple commentators, including many associated with TidBITS.
Apple again set revenue records in its first-quarter fiscal results, with Services posting the largest increases once more. Mac and iPad sales rebounded, while revenues for both Wearables and iPhone declined, although very slightly, compared to last year’s quarterly results.
The initial Apple Intelligence features aren’t exactly world-changing, but if we’re to believe Apple’s ads, they’re primarily shortcuts for those uninterested in investing time and effort.
What precisely will come of the acquisition, no one outside Apple knows. At a minimum, Apple will be acquiring top engineering talent in the image editing space, but it's an opportunity for the imagination to run wild.