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Thoughtful, detailed coverage of everything Apple for 31 years
and the TidBITS Content Network for Apple professionals

Category: Apple Inc.

Josh Centers 3 comments

Tracking Down “Apple Beige”

If you’ve ever been curious about the distinctive beige of the Apple II, a bottle of original touch-up paint prompted Ben Zotto to research the color’s origins.

Josh Centers No comments

Apple Launches New Racial Equity and Justice Initiative Projects

Apple has announced some of the ways it will be using the $100 million it committed toward projects in its Racial Equity and Justice Initiative, which will invest in education and businesses for people of color.

Josh Centers 2 comments

App Store Wars: Facebook vs. Apple, Publishers vs. Apple, Apple vs. Brave

Josh Centers chronicles the latest battles revolving around the App Store, including Facebook joining Epic Games’ lawsuit against Apple, a group of big-name publishers signing on to the Coalition for App Fairness to pressure Apple and Google, and Apple making the Brave browser put its crypto wallet away.

Adam Engst Josh Centers 27 comments

Apple Releases Apple Fitness+, macOS 11.1 Big Sur, iOS 14.3, iPadOS 14.3, watchOS 7.2, and tvOS 14.3

In yet another feature-focused update to Apple’s entire stable of operating systems, the company introduced support for various new products and promised technologies, including Apple Fitness+, the AirPods Max, the Apple ProRAW image format, and more.

Josh Centers 4 comments

Canada Gets Overhauled Apple Maps Data

Years into its campaign to overhaul its mapping data, Apple has closed out 2020 with more-detailed maps for Canada along with a slew of new features.

Josh Centers 21 comments

Apple’s One Last Thing for 2020: AirPods Max

Just in time for the holidays, Apple has introduced the AirPods Max, over-ear headphones with impressive specs, a questionable case, and a stratospheric price tag.

Adam Engst No comments

Apple Fitness+ Launches 14 December 2020

Apple has announced that its Apple Fitness+ service will launch on December 14th. Apple Watch owners can try it for a month for free, and those who buy a new Apple Watch get three free months. After that, it’s $9.99 per month or $79.99 per year.

Josh Centers 15 comments

Apple Drops App Store Commission to 15% for Small Developers

At the start of 2021, Apple will open a new program that promises to slash the App Store commission for smaller developers in half.

Josh Centers 9 comments

Apple to Close Out 2020 with “One More Thing”

Apple is having a third event in as many months to announce “One more thing.” We’ll likely learn more about the future of the Mac and Apple silicon then, along with getting the release date for macOS 11 Big Sur.

Josh Centers Adam Engst 9 comments

Is Apple Building Its Own Search Engine?

Search in iOS 14 is a bit less reliant on Google, leading some to consider the possibility that Apple is building its own search engine.

Michael E. Cohen Josh Centers 7 comments

Apple’s Q4 2020 Marks Record Revenues but Lower Profits as Mac and iPad Boom

In this pandemic year, Apple’s Q4 performance saw reduced profits but steady revenue compared to the same quarter last year, with iPhone sales drops mitigated by increased Mac and iPad sales as well as continuing growth in Apple’s services and wearables offerings.

Josh Centers 5 comments

Insiders Explain Apple’s Unusual Organizational Structure

The Harvard Business Review has published an extensive look at how Apple’s organizational structure works and how it differs from most companies, written by two Apple University faculty members.

Josh Centers 7 comments

Apple Announces “Hi, Speed” Event for 13 October 2020

What wonders await us at Apple’s next big event? New iPhones? Macs with Apple silicon? A HomePod that doubles as a flying security drone? Find out with us!

Adam Engst 31 comments

Apple Subscriptions Expand with Apple Fitness+, Apple One Bundles

Apple has expanded its stable of subscription services with the addition of Apple Fitness+, an integrated “workout experience” that relies on multiple Apple devices and an ever-changing collection of workout classes. Plus, the company will soon offer bundles of services under the Apple One name.

Josh Centers No comments

Apple Schedules September 2020 Event, Likely for the Apple Watch and iPad Air

Apple has announced that it will be holding a September event as usual, but new iPhones aren’t expected at this one. Instead, rumor-watchers anticipate the release of new Apple Watch models and a redesigned iPad Air.