Apple’s fiscal history through TidBITS’s eyes….
For Apple, the sky has fallen… by 12.8 percent, which is how far its revenues declined compared to those of last year.
Is Apple losing its touch, or are consumers’ wallets tightening? Although most product lines are declining, Apple’s investment in services like Apple Music and Apple Pay, coupled with the growing success of professional-grade iPads, seems to be paying off.
Even though Apple introduced new products in Q4 2016, the company’s financial slump has continued, with services being the main bright spot in its quarterly earnings report. It’s not exactly doom and gloom, though, since Apple still posted a net profit over $9 billion on revenues of $46.9 billion.
Apple’s still not dead, nor even pining for the fjords, as it sees an apparent return to growth thanks to record-setting iPhone, Mac, and Apple Watch sales, as well as an ever-growing Services segment. However, the results weren’t so rosy for the iPad and Apple TV.
Apple saw yet another quarter of growth in Q2, but just barely, and most of that came from strong performances from the Mac, Services, and Other Products categories.
Apple saw year-over-year revenue and unit sales increases for all of its product divisions in Q3 2017, including the relatively beleaguered iPad.
Led by slight growth in the iPhone category and bolstered by strong showings from the Services, Mac, and Other Products categories, Apple has posted revenues of $52.6 billion and profits of $10.71 billion.
Apple’s revenues and profits grew at record rates during the first fiscal quarter of 2018, but signs of softer unit sales indicate that more of the company’s money is coming from higher-priced, higher-margin products. The other big winners were the Services and Other Products categories.
Apple marked its sixth consecutive quarter of accelerating revenue growth, saw the iPhone X boost the average selling price of iPhones to new heights, and further expanded its services and wearables businesses.
Apple has posted yet another record-breaking third quarter, thanks in large part to the iPhone X’s high price tag and the company’s ever-increasing Services revenue.
Apple had yet another record-breaking quarter even though unit sales for the iPhone and Mac were flat, and the iPad’s unit sales declined. The increase in revenue seems to have come from higher selling prices and increased Services revenue.
Yes, iPhone revenues fell off a small cliff this quarter due to slower sales in China, as Apple had warned that they would, but all of the company’s other products and services posted revenue gains over the year-ago quarter.
Apple's revenues and iPhone sales were down in the second quarter of 2019, but the company still managed to beat expectations and posted $11.56 billion in profits.
iPhone revenues now account for less than half of Apple’s revenues, but Services and Wearables more than made up the difference. And CEO Tim Cook announced that the Apple Card will become available this August.
Skyrocketing revenues in Services and Wearables more than made up for a decline in iPhone revenues, proving that Apple is no longer just the iPhone company.