Skip to content
Thoughtful, detailed coverage of everything Apple for 31 years
and the TidBITS Content Network for Apple professionals

Series: Apple Financials

Apple’s fiscal history through TidBITS’s eyes….

Josh Centers Michael E. Cohen 8 comments

In Q2 2016, Apple Sees First Revenue Decline in 13 Years

For Apple, the sky has fallen… by 12.8 percent, which is how far its revenues declined compared to those of last year.

Josh Centers Michael E. Cohen 6 comments

Apple Beats Expectations in Q3 2016, but Slump Continues

Is Apple losing its touch, or are consumers’ wallets tightening? Although most product lines are declining, Apple’s investment in services like Apple Music and Apple Pay, coupled with the growing success of professional-grade iPads, seems to be paying off.

Michael E. Cohen Josh Centers No comments

Despite $9 Billion Profit, Apple Revenues Slump Again in Q4 2016

Even though Apple introduced new products in Q4 2016, the company’s financial slump has continued, with services being the main bright spot in its quarterly earnings report. It’s not exactly doom and gloom, though, since Apple still posted a net profit over $9 billion on revenues of $46.9 billion.

Josh Centers Michael E. Cohen 12 comments

Apple Sees Apparent Return to Growth with Q1 2017’s Record Results

Apple’s still not dead, nor even pining for the fjords, as it sees an apparent return to growth thanks to record-setting iPhone, Mac, and Apple Watch sales, as well as an ever-growing Services segment. However, the results weren’t so rosy for the iPad and Apple TV.

Josh Centers Michael E. Cohen 1 comment

Apple’s Q2 2017 Financial Results Show Slight Growth

Apple saw yet another quarter of growth in Q2, but just barely, and most of that came from strong performances from the Mac, Services, and Other Products categories.

Josh Centers Michael E. Cohen No comments

Apple Posts $8.7 Billion in Profits for Q3 2017

Apple saw year-over-year revenue and unit sales increases for all of its product divisions in Q3 2017, including the relatively beleaguered iPad.

Adam Engst Michael E. Cohen No comments

Apple Posts Strong Q4 2017 Financial Results

Led by slight growth in the iPhone category and bolstered by strong showings from the Services, Mac, and Other Products categories, Apple has posted revenues of $52.6 billion and profits of $10.71 billion.

Michael E. Cohen Josh Centers No comments

Apple Posts Record Profits in Q1 2018, Though Unit Sales Flatten

Apple’s revenues and profits grew at record rates during the first fiscal quarter of 2018, but signs of softer unit sales indicate that more of the company’s money is coming from higher-priced, higher-margin products. The other big winners were the Services and Other Products categories.

Michael E. Cohen Josh Centers 1 comment

Apple’s Q2 2018 Financials Prove iPhone X Doubters Wrong

Apple marked its sixth consecutive quarter of accelerating revenue growth, saw the iPhone X boost the average selling price of iPhones to new heights, and further expanded its services and wearables businesses.

Michael E. Cohen Josh Centers 12 comments

Apple’s Q3 2018 Results Break Records Again

Apple has posted yet another record-breaking third quarter, thanks in large part to the iPhone X’s high price tag and the company’s ever-increasing Services revenue.

Michael E. Cohen Josh Centers 13 comments

Apple’s Q4 2018 Results Show Strong End to 2018, Despite Flat or Declining Unit Sales

Apple had yet another record-breaking quarter even though unit sales for the iPhone and Mac were flat, and the iPad’s unit sales declined. The increase in revenue seems to have come from higher selling prices and increased Services revenue.

Michael E. Cohen Josh Centers 10 comments

Apple’s Q1 2019 Results: iPhone Bad, the Rest Good

Yes, iPhone revenues fell off a small cliff this quarter due to slower sales in China, as Apple had warned that they would, but all of the company’s other products and services posted revenue gains over the year-ago quarter.

Michael E. Cohen Josh Centers No comments

iPhone Sales Kept Sinking in Apple’s Q2 2019

Apple's revenues and iPhone sales were down in the second quarter of 2019, but the company still managed to beat expectations and posted $11.56 billion in profits.

Michael E. Cohen Josh Centers 11 comments

iPhone Down, Services and Wearables Up in Apple’s Q3 2019, Apple Card to Arrive in August

iPhone revenues now account for less than half of Apple’s revenues, but Services and Wearables more than made up the difference. And CEO Tim Cook announced that the Apple Card will become available this August.

Michael E. Cohen Josh Centers 3 comments

Apple Q4 2019 Breaks Records Despite Slipping iPhone Sales

Skyrocketing revenues in Services and Wearables more than made up for a decline in iPhone revenues, proving that Apple is no longer just the iPhone company.