Apple has posted yet another record-breaking third quarter, thanks in large part to the iPhone X’s high price tag and the company’s ever-increasing Services revenue.

Apple marked its sixth consecutive quarter of accelerating revenue growth, saw the iPhone X boost the average selling price of iPhones to new heights, and further expanded its services and wearables businesses.

Apple’s revenues and profits grew at record rates during the first fiscal quarter of 2018, but signs of softer unit sales indicate that more of the company’s money is coming from higher-priced, higher-margin products. The other big winners were the Services and Other Products categories.

Led by slight growth in the iPhone category and bolstered by strong showings from the Services, Mac, and Other Products categories, Apple has posted revenues of $52.6 billion and profits of $10.71 billion.

Apple saw year-over-year revenue and unit sales increases for all of its product divisions in Q3 2017, including the relatively beleaguered iPad.

Apple saw yet another quarter of growth in Q2, but just barely, and most of that came from strong performances from the Mac, Services, and Other Products categories.

Apple’s still not dead, nor even pining for the fjords, as it sees an apparent return to growth thanks to record-setting iPhone, Mac, and Apple Watch sales, as well as an ever-growing Services segment. However, the results weren’t so rosy for the iPad and Apple TV.

Even though Apple introduced new products in Q4 2016, the company’s financial slump has continued, with services being the main bright spot in its quarterly earnings report. It’s not exactly doom and gloom, though, since Apple still posted a net profit over $9 billion on revenues of $46.9 billion.

Is Apple losing its touch, or are consumers’ wallets tightening? Although most product lines are declining, Apple’s investment in services like Apple Music and Apple Pay, coupled with the growing success of professional-grade iPads, seems to be paying off.

For Apple, the sky has fallen… by 12.8 percent, which is how far its revenues declined compared to those of last year.

Apple is still making money hand over fist, but sales growth for all three of its major product categories has stalled or is in decline. Michael Cohen and Josh Centers don their analyst hats to try to explain why.

Apple has dodged financial ruin for yet another quarter, reporting both record-breaking revenues and profits.

Although the iPad is still slumping, and Apple Watch sales remain a closely guarded secret, iPhone and Mac sales hit record highs, leading to yet another strong showing for Apple’s bottom line.

Surprise! Apple had yet another record quarter for Q2 2015. But while the iPhone and the Mac saw strong growth, iPad sales are slipping, and the number of Apple Watches sold so far remains a mystery.

Apple has posted yet another record-shattering financial quarter, and Tim Cook has finally announced when we will be able to get our hands on the Apple Watch.