Believe it or not, the iPhone has been on the market for 10 years! To mark the occasion, tech journalist David Pogue reunited with the three other journalists who were given pre-release review iPhones by Apple: Steven Levy, Ed Baig, and Walt Mossberg. Although the iPhone would end up changing the world, that wasn’t apparent at first. “After three days, I was ready to throw this thing out of the window for trying to type on glass,” Mossberg quipped. But has Apple run out of steam since the debut of the iPhone? Baig rose to Apple’s defense. “How often can you come out with something that changes the world? I mean, we’re all unfair, perhaps, in the media sometimes. Oh, they haven’t had a hit lately. Well, who else had a hit lately? It’s not an easy thing to do.”

To commemorate the iPhone’s 10th anniversary, Scott Forstall, Apple’s former Senior Vice President of iOS Software, sat down for an interview with journalist John Markoff at the Computer History Museum. Forstall told stories about the origins of the iPhone and how Steve Jobs saved his life.

An individual Apple Music subscription costs $9.99 per month ($119.88 per year), but you can now save about 20 percent with Apple’s new $99 annual subscription. For some people, not having to account for monthly credit card charges will be an added bonus. Apple has made the new option a bit hard to find, but 9to5Mac explains how to get it. Unfortunately, Apple doesn’t yet offer an annual subscription for family or student plans.

As a refinement update, macOS 10.13 High Sierra doesn’t seem to offer much over 10.12 Sierra, but there’s a lot going on beneath the surface. Ars Technica’s Andrew Cunningham takes a deep dive into the foundational improvements coming to High Sierra, including the APFS filesystem, the HEVC video and HEIF image formats, and the Metal 2 graphics API. Although most users won’t likely even realize these technologies are in play, they should make your Mac faster and more efficient.

Amazon has stunned the financial and tech worlds by announcing that it will acquire upscale grocer Whole Foods for an eye-popping $13.7 billion. We already knew that Amazon was testing automated convenience stores without cashiers, but the company has even larger ambitions. It seems likely that Amazon bought Whole Foods as a way of gaining access to 431 prime retail distribution centers. Internet wags have suggested that Jeff Bezos accidentally purchased Whole Foods through a muddled conversation with his Amazon Echo and just decided to roll with it.

How does an app from a no-name developer earn $80,000 per month on the App Store? Johnny Lin decided to find out. The app “Mobile protection :Clean & Security VPN” claims to scan your iPhone for viruses and malware, charging a whopping $99.99 for a 7-day subscription (it seems to have disappeared now). Of course, thanks to iOS sandboxing and other security features, malware isn’t a significant issue in Apple’s mobile operating system. Lin details how unethical developers are taking advantage of App Store tools and policies to bilk unsuspecting iOS users, and he offers suggestions for how Apple can solve the problem. It’s baffling that Apple approved apps like this in the first place — perhaps it’s a side effect of faster app review times. Until Apple removes these scam apps and improves its app review policies, spread the word to make sure family and friends don’t get ripped off!

Many apps nag users to leave reviews in the App Store, causing significant irritation. Apple addressed this annoyance in part by creating its own review prompt interface in iOS 10.3 and has now gone the rest of the way by requiring developers to use it. With Apple’s solution, apps are allowed to bug you for reviews only three times per year, you can leave a rating from the prompt without leaving the app, and once you leave a rating, that app can never bother you for a review again. In iOS 11, you’ll be able to turn off even these minimal prompts.

After a meteoric rise, iPad sales have been plummeting. Apple executives Craig Federighi and Phil Schiller sat down with BuzzFeed to discuss what the company is doing to boost the iPad’s growth, including less-expensive base models, the new 10.5-inch iPad Pro, and the many iPad-specific features of iOS 11. Some interesting tidbits: it took four years to develop the ProMotion technology in the new iPad Pro, and Apple now likens tablets to crossover vehicles instead of cars.

As it does every year, Apple has honored 12 apps with its prestigious Apple Design Awards. Winners this year include the AirMail 3 email client, Enlight photo editor, Elk currency converter, Things 3 task manager, Kitchen Stories recipe app, and Bear writing tool, along with six games. Congratulations to all the winners!